Doganica is the first Polish company which produces ecological and organic cosmetics for dogs. We created branding for this organic, vegan and, above all, eco-friendly brand. Taking into consideration its uniqueness and professionalism, we designed its logo, which is "soft", friendly and immediately associated with environment. The clear and minimalist brand identity emphasizes the professionalism of the brand. We also focused on the company's loyalty and handmade products manufactured in Poland.