The Tejas association is based in Warsaw. It aims at promoting a non-European and holistic approach to yourself and your body. Its main focus is on yoga, the development of body knowledge, internal balance and harmony with nature. This approach is directed at introspection and meditation.
The term TEJAS is derived from Indian languages, in which it means strength, radiance and a beaming face. Therefore, introspection and wellness formed the basis of our logo.
We chose only one intensive colour, which reflects the power of mind. What inspired the website and the business card was Eastern cultures, including Indian and Japanese. The brand is both organic and modern. We decided on the organic rice paper. Modernity was achieved by means of a clear and modern font.
We felt enchanted with Middle-Eastern watercolours and engravings. They inspired our creating the section on Tejas team and illustrations.